Big‑agency brand thinking for people who are tired of looking “nice” but getting nowhere…
Strategy, brand and digital, unpacked in public for founder‑led SMEs.
WHAT OUR CLIENTS SAY…
"Heather provided a range of digital design and branding services for us and was a complete pleasure to work with. Our work involved extremely tight timelines and complex design concepts and we were extremely pleased with Heather's professionalism and quick response times. I would highly recommend Heather and look forward to conducting some more projects with her in the future". - [Thomas Lichtenberg-McGill, Managing Director of ECODNA™ Group]
"Heather provided a range of digital design and branding services for us and was a complete pleasure to work with. Our work involved extremely tight timelines and complex design concepts and we were extremely pleased with Heather's professionalism and quick response times. I would highly recommend Heather and look forward to conducting some more projects with her in the future". - [Thomas Lichtenberg-McGill, Managing Director of ECODNA™ Group]
❝ Working with Heather was a game-changer for our company. Heather's approach and meticulous attention to detail helped us redefine our brand and connect with our audience like never before.❞ - [Henry Davidson, CEO of Tech Innovators Inc]
❝ Working with Heather was a game-changer for our company. Heather's approach and meticulous attention to detail helped us redefine our brand and connect with our audience like never before.❞ - [Henry Davidson, CEO of Tech Innovators Inc]
“Heather's expertise in brand strategy brought a fresh perspective to our business. Nomad on Brand successfully revamped our brand identity, leading to a significant increase in customer engagement and sales.” - [John D, Founder of Greenspace]
“Heather's expertise in brand strategy brought a fresh perspective to our business. Nomad on Brand successfully revamped our brand identity, leading to a significant increase in customer engagement and sales.” - [John D, Founder of Greenspace]
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![Lessons Learned by Steven Stanley | CEO Institute]()
✏︎ PERSONAL BRAND PROJECT | "Lessons Learned" by Steven Stanley shares 39 life lessons from a heart attack survivor, offering meaningful insights on reflection and growth.
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![Ellenby Cultivating a Greener Future, Brand Partnership, Nomad on Brand]()
✏︎ TRADE/COUNCILS/LEADERSHIP ALIGNMENT
Created stakeholder-friendly messaging and content that speaks to decision-makers (council, developers, leadership teams) while staying grounded, clear, and commercially useful. -
![A jar of Khasiarh ginger jam with a spoon inside, placed on a wooden cutting board, with slices of bread and a loaf of bread in the background.]()
✏︎ BRAND PARTNERSHIP | I’ve collaborated with Paddock2Produce for over a decade on brand strategy, design, packaging, production, and digital projects/campaigns.
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![Francis Burt Chambers, Brand Partnership, Nomad on Brand]()
✏︎ BRAND PARTNERSHIP | We partnered with Francis Burt Chambers for 24 months, focusing on brand strategy, design, and implementation to unify their brand, boost visibility, and align strategic goals for long-term success.
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![Loftus Community Centre]()
✏︎ COMMUNITY & PROGRAM UPTAKE |
Built practical communications and design systems that supported significant increases in program bookings and participation, helping community organisations translate awareness into action. -
![Nomad on Brand | Heather Wallace | Brand & Business Strategy: Strategy, Brand, Content, Digital]()
✏︎ RAPID BRAND DEVELOPMENT PROJECT | Illustration and branding crafted for a high-stakes presentation to media and investors.
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✏︎ EVENT/CAMPAIGN GROWTH METRICS | Delivered measurable uplift across campaign assets and digital touchpoints, including increased reach, engagement, and attendance through clear messaging + consistent content systems.
OUR FOCUS | SERVICES
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Brand strategy + positioning
Messaging architecture + voice
Campaign strategy + content frameworks
Audience + competitor insights (lightweight + practical)
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Visual identity refresh/refinement
Brand systems [logos, type, colour, usage]
Template suites [Canva/Figma/ Adobe]
Presentation/proposal design systems
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Content pillars + series + formats
LinkedIn + Instagram carousels [outline → copy → design direction]
Caption systems + CTA libraries
30/60/90-day content plans
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Website structure + messaging [Squarespace-friendly]
Landing pages + lead magnets
Email nurture sequences [welcome + offer + launch]
Simple funnels + content-to-conversion pathways
CLIENT EXPERIENCE
Our diverse portfolio spans industries from start-ups and solo ventures to established corporates, including Health Care, Wellness & Fitness, Oil & Energy, Sustainability & Environment, Retail, Food & Beverages, Law, Local Government, Education, and Technology.
Absolut Vodka . Arcologic . Advocare . Alina Racu . Axiom . Bidbuddy . Bidmaster . City of Vincent . Coming Up 4 Air . Cygnus Gold . Ellenby . Femme Sourcing . Forrestdale Primary School .
Absolut Vodka . Arcologic . Advocare . Alina Racu . Axiom . Bidbuddy . Bidmaster . City of Vincent . Coming Up 4 Air . Cygnus Gold . Ellenby . Femme Sourcing . Forrestdale Primary School .
Francis Burt Chambers . Gleneagles . HUIS Group . Ian Brown . IKM [Australia] . IT Girls . Magnificent . Moira Clay Consulting . Moneytech . Oshgroup . Paddock2Produce .
Francis Burt Chambers . Gleneagles . HUIS Group . Ian Brown . IKM [Australia] . IT Girls . Magnificent . Moira Clay Consulting . Moneytech . Oshgroup . Paddock2Produce .
Roman Road . Sentry Group . Steam Engine Global . Shona Jewellery . Subsea 7 . The Scottish Parliament . Vitality House . WA Comprehensive Cancer Centre . WISER.INC Women in Sustainability, Energy & Resources . Working Life . Yallingup Ventures . Yallingup Ventures Institute .
Roman Road . Sentry Group . Steam Engine Global . Shona Jewellery . Subsea 7 . The Scottish Parliament . Vitality House . WA Comprehensive Cancer Centre . WISER.INC Women in Sustainability, Energy & Resources . Working Life . Yallingup Ventures . Yallingup Ventures Institute .
