Considered brand work for businesses ready for their next chapter.
BRAND STRATEGY | IDENTITY | DIGITAL
A strategy and design practice for established businesses that have outgrown the brand they started with, and are ready to build one with the substance to carry them forward.
WORKING
WORLDWIDE, BY APPOINTMENT
STUDIO
PERTH, WESTERN AUSTRALIA
EST
2014
THE PREMISE
A brand is the most considered asset a business owns.
Nomad on Brand is the studio practice of Heather Wallace a strategist and designer working with established businesses on the rebrands, repositions, and refinements that mark a new chapter of growth.
The work begins in strategy. Before a single visual decision is made, we get clear on the position the business holds in its market, the audience it is genuinely built to serve, and the story it is uniquely qualified to tell. The design that follows is the consequence of that clarity, not a substitute for it.
The result is a brand that looks like the business it has become, communicates with the precision it has earned, and gives the next decade of work a foundation worth building on.
HEATHER WALLACE
FOUNDER | CREATIVE STRATEGIST
Four disciplines, one coherent brand
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Four disciplines, one coherent brand ·
THE PRACTICE
A small sample of
recent chapters.
SELECTED WORK
A more comprehensive portfolio is available on request, or will be published with the new site this winter.
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![be-savvy-lan-tran-heather-wallace-workforce-capabilitiy-consultants-perth-western-australia]()
Be Savvy
BRAND LAUNCH﹒Every brand starts somewhere. Strategy defined where they fit; naming gave them something worth standing behind.
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![Lessons Learned by Steven Stanley | CEO Institute]()
39 Life lessons
PERSONAL BRAND﹒Lessons Learned by Steven Stanley shares 39 life lessons from a heart attack survivor, offering meaningful insights on reflection and growth.
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![Speaker presentation]()
Lan Tran
SPEAKER BRANDING · Developed a cohesive speaker brand for Lan for the WIMWA Conference. Delivered visual and digital assets for in-person use, with QR codes linking to Lan’s brand touchpoints.
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Forrestdale Primary School
BRAND · STRATEGY · DESIGN · We worked with school leaders, the board and P&C to build a clear brand framework and roll it out across every touchpoint of the school.
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![Ellenby Cultivating a Greener Future, Brand Partnership, Nomad on Brand]()
Ellenby
BRAND PARTNERSHIP ﹒ A multi-year partnership with Ellenby Tree Farm, deeply involved in shaping and evolving their brand at every stage.
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![Bidbuddy]()
BidBuddy
BRAND PARTNERSHIP ﹒ Not just a project. A 12-month partnership. Branding, design, and marketing strategies aligned around one goal: scalable, sustainable growth.
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Paddock 2 Produce
BRAND PARTNERSHIP ﹒Hands-on from the start. Involved from the ground up, shaping their brand and business across strategy, design, and e-commerce.
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![advocare-nomadonbrand-brand-architecture-perth-western-australia]()
Advocare
BRAND PARTNERSHIP ﹒ From brand architecture to visual identity, a thoughtful overhaul designed to bring clarity and consistency to everything they do.
A four ✏︎ phase practice. Considered, in that order
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A four ✏︎ phase practice. Considered, in that order ·
THE APPROACH