PURPOSE IN PRACTICE
Communications, strategy, and storytelling for impact.
This page supports my Marketing Manager application for the John Fawcett Foundation. It showcases projects demonstrating leadership in brand strategy, digital engagement, and cross-sector collaboration across community, corporate, and non-profit sectors. Each example highlights measurable outcomes in visibility, engagement, strengthened partnerships, and community participation.
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![A collection of digital presentation slides on legal topics, including women barriers, legal practice areas, and council information.]()
Francis Burt Chambers
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![Person holding a colorful community center brochure featuring an outdoor scene with a smiling woman and balloons.]()
Loftus Community Centre
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![Collage of promotional materials for Advocare, an organization empowering older people in Washington State, including photos of older women, a character illustration, and informational charts.]()
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![A woman with short dark hair, sunglasses, and a cream sweater standing in a grassy field under a partly cloudy sky, holding a sign that reads 'Ellenby. Grow smart. Grow sustainably. Grow with Ellenby'.]()
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![A lakeside view with a tree in the foreground and a modern stadium in the background, reflecting on the calm water during sunset.]()
Ellenby
Measuring Growth Beyond the Nursery
Designed ROI-based brand and event reporting for the Perth Garden Festival; connecting storytelling with measurable results.
Impact:
40%+ increase in attendance and 320,000+ digital reach.
Delivered transparent reporting framework for sponsorship ROI.
Created digital content that strengthened ongoing brand partnerships.
Firewise Garden Project | Collaboration for Health and Resilience
Multi-agency initiative with Rockingham Hospital to develop a mental-health and firewise demonstration garden. Engaged five government agencies and created communication and campaign frameworks now adopted statewide.
Impact:
Expanded program across 18 sites in Western Australia.
Strengthened inter-agency collaboration and community education.
Created a replicable communications model for future rollouts.
“Heather really helped us see what was working well and how to make it even better. Our event ROI is super clear now, and we're still working with her throughout the company.”
— Craig Woodroffe | managing Director Ellenby
Francis Burt Chambers
Creating legacy for a modern institution
Reimagined the identity of one of WA’s most established legal chambers — uniting 128 barristers under a single, cohesive brand and digital platform. The project balanced heritage and innovation, earning board approval and modernising how the Chambers communicates its reputation and expertise.
Impact:
40% increase in client enquiries post-launch.
45% growth in website traffic and improved search visibility.
Elevated internal adoption (90% staff engagement) and stronger public brand trust.
“Heather brought both strategic insight and creative precision. The result is a brand that truly honours our history while positioning us for the future.”
— Board of Francis Burt Chambers
Loftus Community Centre
Reaching the Heart of the Community
Developed a city-wide campaign and mail drop across the City of Vincent to re-energise local programs and reconnect residents with community services.
Impact:
55% increase in program attendance.
15,000+ online bookings and 35,000+ households reached.
Revitalised brand identity and measurable lift in community engagement.
“Heather’s campaign reignited our connection with the local community. We’ve never seen engagement at this scale before.”
— Jodi Lendrum | Manager Loftus Community Centre
Advocare
Communicating with clarity and compassion
Refined brand messaging and communications for aged-care advocacy programs, ensuring accessibility for older Australians and their carers.
Impact:
50% growth in public engagement across digital and community channels.
40% drop in repeated helpline queries, reflecting clearer communication.
35% increase in collaboration with partner organisations.
“Heather helped us simplify how we communicate; what was once complex is now clear, compassionate, and accessible.”
— Emma Tyrie | Advocare Executive Team
WISER Inc.
[Women in Sustainable Energy & Resources]
Leading Communications, Events & National Engagement
As part of the WA committee, I action communications, storytelling, and sponsor engagement for national initiatives including the National Gala Series, Women on Top, and DEI Roundtables. Collaborated with corporate partners including GHD, Fortescue, Rio Tinto, and BHP to elevate visibility and community impact.
Impact:
Represents a growing community of 5,000+ members nationwide.
Achieved 40% increase in LinkedIn engagement through digital storytelling.
Strengthened sponsor visibility and event participation through integrated campaigns.
“Heather’s communication skills have been a game changer for WISER’s national presence. Her talent for using storytelling to highlight our purpose has truly been the foundation of our organisation.”
— National Chair, WISER Inc.
My approach.
Every project begins with strategy, unfolds through design, and delivers measurable impact. I help organisations translate purpose into progress, and campaigns into lasting legacy.
Let’s create your impact story.
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