BRAND DIRECTION | APPLIED CREATIVITY | BRAND SYSTEMS
Ideas are easy. Making them matter takes applied creativity.
Nomad on Brand is the independent practice of Heather Wallace. A creative strategist and designer helping established businesses turn ideas, expertise and ambition into coherent brand systems. Strategy sets the direction. Creativity makes people care. Design and intelligent tools make it real.
Nomad generative practice™
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Understand the business, context, people and opportunity.
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Define the strategic question and direction
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Explore ideas through workshops, writing, design and AI-assisted experimentation
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Use judgement and taste to select and refine.
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Turn the direction into brand, content and digital applications.
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Create the tools and systems that allow it to evolve.
AI expands the field of possibility. Experience, judgement and taste decide what deserves to exist.
ABOUT ME
A hands-on creative practice, shaped by 25⁺ years of thinking & making.
Heather Wallace is a creative brand strategist and multidisciplinary designer with an international agency background and more than 25 years’ experience turning complex ideas into clear, distinctive and usable brand systems.
HEATHER WALLACE
BRAND STRATEGIST | MULTIDISCIPLINARY DESIGNER