Brand clarity and systems that make your marketing easier; and your business easier to back…
I work with founder-led and teams who’ve outgrown DIY branding. We sharpen your positioning, build a usable brand system, and set up repeatable content + digital pathways that convert.
WHAT YOU GET WHEN YOU WORK WITH ME…
Clarity fast…
we sharpen what you do, who it’s for, and why it matters [no fluff].
A brand system, not a logo…
identity + messaging that actually holds together across channels.
Content you can repeat…
pillars, formats, and calendars that make posting easier [and consistent].
Design with a job to do…
creative that supports sales, trust, recruitment, or community traction.
Digital that connects the dots…
web + social + email + assets aligned into one ecosystem.
Practical delivery…
templates, toolkits, and copy/paste-ready assets your team can use tomorrow.
HOW I WORK… [simple 4-step]
Align: quick discovery + goals + audience
Sharpen: positioning + messaging + direction
Build: brand/content/digital assets
Systemise: templates + handover + next steps
WHAT OUR CLIENTS SAY…
"Heather provided a range of digital design and branding services for us and was a complete pleasure to work with. Our work involved extremely tight timelines and complex design concepts and we were extremely pleased with Heather's professionalism and quick response times. I would highly recommend Heather and look forward to conducting some more projects with her in the future". - [Thomas Lichtenberg-McGill, Managing Director of ECODNA™ Group]
"Heather provided a range of digital design and branding services for us and was a complete pleasure to work with. Our work involved extremely tight timelines and complex design concepts and we were extremely pleased with Heather's professionalism and quick response times. I would highly recommend Heather and look forward to conducting some more projects with her in the future". - [Thomas Lichtenberg-McGill, Managing Director of ECODNA™ Group]
"Working with Heather was a game-changer for our company. Heather's approach and meticulous attention to detail helped us redefine our brand and connect with our audience like never before." - [Henry Davidson, CEO of Tech Innovators Inc]
"Working with Heather was a game-changer for our company. Heather's approach and meticulous attention to detail helped us redefine our brand and connect with our audience like never before." - [Henry Davidson, CEO of Tech Innovators Inc]
“Heather's expertise in brand strategy brought a fresh perspective to our business. Nomad on Brand successfully revamped our brand identity, leading to a significant increase in customer engagement and sales.” - [John D, Founder of Greenspace]
“Heather's expertise in brand strategy brought a fresh perspective to our business. Nomad on Brand successfully revamped our brand identity, leading to a significant increase in customer engagement and sales.” - [John D, Founder of Greenspace]
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![Lessons Learned by Steven Stanley | CEO Institute]()
✏︎ PERSONAL BRAND PROJECT | "Lessons Learned" by Steven Stanley shares 39 life lessons from a heart attack survivor, offering meaningful insights on reflection and growth.
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![Ellenby Cultivating a Greener Future, Brand Partnership, Nomad on Brand]()
✏︎ TRADE/COUNCILS/LEADERSHIP ALIGNMENT
Created stakeholder-friendly messaging and content that speaks to decision-makers (council, developers, leadership teams) while staying grounded, clear, and commercially useful. -
![A jar of Khasiarh ginger jam with a spoon inside, placed on a wooden cutting board, with slices of bread and a loaf of bread in the background.]()
✏︎ BRAND PARTNERSHIP | I’ve collaborated with Paddock2Produce for over a decade on brand strategy, design, packaging, production, and digital projects/campaigns.
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![Francis Burt Chambers, Brand Partnership, Nomad on Brand]()
✏︎ BRAND PARTNERSHIP | We partnered with Francis Burt Chambers for 24 months, focusing on brand strategy, design, and implementation to unify their brand, boost visibility, and align strategic goals for long-term success.
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![Loftus Community Centre]()
✏︎ COMMUNITY & PROGRAM UPTAKE |
Built practical communications and design systems that supported significant increases in program bookings and participation, helping community organisations translate awareness into action. -
![Nomad on Brand | Heather Wallace | Brand & Business Strategy: Strategy, Brand, Content, Digital]()
✏︎ RAPID BRAND DEVELOPMENT PROJECT | Illustration and branding crafted for a high-stakes presentation to media and investors.
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✏︎ EVENT/CAMPAIGN GROWTH METRICS | Delivered measurable uplift across campaign assets and digital touchpoints, including increased reach, engagement, and attendance through clear messaging + consistent content systems.
OUR FOCUS | SERVICES
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Brand strategy + positioning
Messaging architecture + voice
Campaign strategy + content frameworks
Audience + competitor insights (lightweight + practical)
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Visual identity refresh/refinement
Brand systems [logos, type, colour, usage]
Template suites [Canva/Figma/ Adobe]
Presentation/proposal design systems
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Content pillars + series + formats
LinkedIn + Instagram carousels [outline → copy → design direction]
Caption systems + CTA libraries
30/60/90-day content plans
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Website structure + messaging [Squarespace-friendly]
Landing pages + lead magnets
Email nurture sequences [welcome + offer + launch]
Simple funnels + content-to-conversion pathways
CLIENT EXPERIENCE
Our diverse portfolio spans industries from start-ups and solo ventures to established corporates, including Health Care, Wellness & Fitness, Oil & Energy, Sustainability & Environment, Retail, Food & Beverages, Law, Local Government, Education, and Technology.
