“I hate the word passion”… and why
The mistakes… I’ve been making… and I’m done with them…Mistake 1: I’ve been leading with feelings instead of authority…Mistake 2: I’ve been under-selling my experience… like it’s bragging… Mistake 3: I’ve been posting “proof” that doesn’t sell… Mistake 4: I’ve been making it easy for people to see me as a commodity…How I’m moving forward… authority first, always…Here are the 3 shifts I’m making immediately…
Passion isn’t positioning
✏︎
Results beat adjectives
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Authority goes first
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Passion isn’t positioning ✏︎ Results beat adjectives ✐ Authority goes first ✏︎
The mistakes I’ve been making… and I’m done with them…
I’ve caught myself doing the exact thing I tell other women to stop doing…
I’ve caught myself doing the exact thing I tell other women in design to stop doing.
Even with years, decades… in the game.
Even with clients, launches, rebrands, real outcomes.
Even with proof.
I’ve still been introducing myself like this:
✎ I’m passionate about design.
✎ I love helping brands look good.
✎ I’m excited to support founders.
And look… passion is true.
But passion is not positioning.
Mistake 1: I’ve been leading with feelings instead of authority…
I’ve been putting the soft stuff upfront because it feels safe and likeable.
But ‘passionate’ doesn’t tell the market:
✎ what I’m known for
✎ what I actually solve
✎ why I’m worth the investment
✎ what level I operate at
Mistake 2: I’ve been under-selling my experience… like it’s bragging…
I’ve downplayed the depth.
I’ve made my work sound ‘nice’ instead of strategic.
I’ve made my expertise sound ‘helpful’ instead of high value.
And that invites the wrong energy:
lower budgets, vague briefs, and clients who want ‘a logo’… not a transformation.
Mistake 3: I’ve been posting “proof” that doesn’t sell…
I’ve leaned too hard on:
✎ polite testimonials
✎ generic praise
✎ ‘she was lovely to work with’ energy
But authority content isn’t about adjectives.
It’s about outcomes.
Mistake 4: I’ve been making it easy for people to see me as a commodity…
When I lead with passion and process without outcomes, I accidentally position myself as:
‘a designer’ [replaceable]
Instead of:
‘a strategic brand partner’ [valuable]
How I’m moving forward… authority first, always…
From now on, I’m leading with what’s true — and what the right clients actually care about:
✎ the outcomes I create
✎ the problems I solve
✎ the transformation I’m known for
✎ the level I operate at
Passion can sit underneath.
But authority goes first…
Here are the 3 shifts I’m making immediately…
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Not vibes. Not personality-first.
Reality: experience, track record, results. -
No more “passionate creative.”
More: what I do + who for + what changes because of it. -
Less “behind the scenes” fluff.
Less generic testimonials.
More: before/after, decisions made, value lifted, positioning shifted, better enquiries, higher rates.
Because the truth is:
I don’t just make things look good.
I help clients raise perceived value, reposition to premium, and attract better work.
And I’m done shrinking that to sound more palatable.
If you want, paste your current IG bio + your current website hook here and I’ll rewrite both in this exact authority-first style [still you, just sharper].