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Nomad on Brand — Heather Wallace, Strategy-led branding , Perth WA
About
Approach
Selected work
Nomad on Brand — Heather Wallace, Strategy-led branding , Perth WA
About
Approach
Selected work
About
Approach
Selected work
“I hate the word passion”… and why
Brand Perspective, Personal Brand Nomad° 26/2/26 Brand Perspective, Personal Brand Nomad° 26/2/26

“I hate the word passion”… and why

Passion isn’t positioning… Results beat adjectives…Authority goes first…

I’ve caught myself doing the exact thing I tell other women in design to stop doing.

✏︎ Even with years in the game.
✏︎ Even with clients, launches, rebrands, real outcomes.
✏︎ Even with proof.

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Why I’m rebranding: bolshie, boundaries & backbone…
Brand Perspective, Personal Brand Nomad° 4/2/26 Brand Perspective, Personal Brand Nomad° 4/2/26

Why I’m rebranding: bolshie, boundaries & backbone…

Why I’m rebranding and reclaiming a bolshie… [BOL-shee] mindset…

A quiet rethink on branding, boundaries and why being a little bolshie has shaped how I work — and why I’m rebranding because of it.

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A strategy and design practice for established businesses ready for their next chapter. Perth, Western Australia, working worldwide.

STUDIO

About
Approach
Selected work

CONTACT

hello@nomadonbrand.com
Perth, WA
By appointment

ELSEWHERE

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Nomad on Brand | Bolshie by deisgn™
©NOMADONBRAND 2026

We honour Indigenous Elders and their traditions on this land, working towards a better future together.